Mystery Guest visits
We’d like to think of these visits as Customer Journey Evaluations, rather than mystery visits. Mystery guests are sent to the relevant destinations to assess the destination’s customer journey, its brand promise, physical aspects and more. Notes are compiled and a comprehensive report is written on the quality of service and the overall customer experience. Destinations receive full feedback (scores, comments and suggestions) on the customer journey, as well as graphical illustrations as a measurement tool for those who are interested in measuring performance over time.